Building an Identity App Store: The Future of Access Requests

Organizations face a growing challenge: providing secure, frictionless access to an ever-expanding universe of applications while maintaining robust security governance. The traditional approach to identity and access management (IAM) is undergoing a transformation, and at the forefront of this evolution is the concept of an identity app store—a centralized, self-service portal where users can request and receive access to applications they need to perform their jobs effectively.

Why Traditional Access Request Processes Fall Short

For years, organizations have relied on manual, ticket-based systems for handling access requests. These systems are plagued by inefficiencies:

• According to a report by Ponemon Institute, IT teams spend an average of 12.5 hours per week handling access-related requests
• 85% of organizations still use manual processes for at least some access requests
• The average cost of processing a single access request through traditional channels exceeds $30

This outdated approach creates bottlenecks, frustrates employees, and ultimately compromises security. As Gartner notes, “Through 2025, organizations that implement user self-service for identity governance activities will see a 40% reduction in help desk calls related to access requests.”

The Identity App Store Concept: Redefining Access Management

An identity app store represents a paradigm shift in how organizations approach access management. Similar to consumer app stores on smartphones, an identity app store provides users with a familiar, intuitive interface where they can browse, request, and receive access to enterprise applications.

Avatier’s Identity Anywhere Lifecycle Management is pioneering this approach with a mobile-first, AI-enhanced experience that dramatically streamlines access requests while maintaining comprehensive governance controls.

Key Components of an Effective Identity App Store

1. Unified Catalog: A comprehensive inventory of all available applications with detailed descriptions, access requirements, and risk ratings
2. Intelligent Recommendations: AI-driven suggestions based on user roles, department, previous behavior, and peer activity
3. Automated Workflows: Built-in approval chains that route requests to the appropriate stakeholders based on risk level and organizational policies
4. Self-Service Capabilities: Intuitive interfaces that empower users to request, modify, and renew their own access
5. Continuous Compliance: Real-time policy enforcement and automated certification campaigns to ensure proper governance

Building vs. Buying an Identity App Store Solution

Organizations considering implementing an identity app store face a critical decision: build a custom solution or invest in a specialized platform.

The Build Approach

Building a custom identity app store offers complete control over the solution, allowing organizations to tailor it precisely to their needs. However, this approach comes with significant challenges:

• Resource Intensive: Requires substantial development and ongoing maintenance resources
• Extended Timeline: Can take 12-18 months to develop, test, and deploy
• Integration Complexity: Must connect with numerous disparate systems and maintain those connections
• Security Expertise Required: Demands specialized knowledge of identity security best practices

The Buy Approach

Implementing a specialized identity app store solution like Avatier’s Identity Management Services provides numerous advantages:

• Rapid Deployment: Implementation measured in weeks rather than months or years
• Built-in Best Practices: Incorporates industry standards and regulatory requirements
• Regular Updates: Continuous improvement without diverting internal resources
• Proven Security Controls: Tested and validated by security professionals

How AI is Transforming Identity App Stores

Artificial intelligence is revolutionizing identity management, enabling app stores to move from reactive to proactive security postures. Modern identity app stores leverage AI in several key ways:

1. Predictive Access Recommendations

Unlike competitors that mainly focus on role-based access control, advanced identity app stores use machine learning algorithms to analyze user behavior patterns and suggest appropriate access based on:

• Job function and department
• Peer group access patterns
• Project assignments
• Historical usage patterns

This predictive approach reduces access request volume by anticipating needs before they arise. According to a study by Forrester Research, organizations that implement AI-driven identity solutions experience a 27% reduction in access request tickets.

2. Anomaly Detection and Risk Scoring

AI-powered identity app stores continuously monitor access patterns and can flag unusual activity that may indicate credential compromise or insider threats:

• Requests outside normal working hours
• Applications rarely used by similar roles
• Multiple failed authentication attempts
• Unusual geographic access patterns

Avatier’s Access Governance platform incorporates these capabilities with sophisticated risk scoring to automate approval workflows based on calculated risk levels.

3. Natural Language Processing for Support

Advanced identity app stores incorporate virtual assistants that can understand and respond to natural language queries about access rights, policies, and procedures, reducing help desk ticket volume by up to 35% according to IDC research.

Implementing an Identity App Store: A Roadmap

Successfully deploying an identity app store requires careful planning and execution. Here’s a practical roadmap:

Phase 1: Assessment and Planning (1-2 months)

• Inventory existing applications and access management processes
• Identify pain points and inefficiencies
• Document regulatory requirements and compliance needs
• Define success metrics and KPIs

Phase 2: Solution Selection and Design (1-2 months)

• Evaluate build vs. buy options
• Select technology partners
• Design user experience and workflows
• Develop integration strategy

Phase 3: Implementation (2-4 months)

• Deploy core identity app store infrastructure
• Connect to authoritative sources (HR systems, AD/LDAP, etc.)
• Integrate applications (starting with high-priority systems)
• Configure approval workflows and policies

Phase 4: Testing and Optimization (1-2 months)

• Conduct user acceptance testing
• Perform security assessments
• Refine workflows based on feedback
• Measure against established KPIs

Phase 5: Rollout and Adoption (Ongoing)

• Execute phased deployment strategy
• Provide user training and support
• Monitor performance and adoption
• Continuously improve based on user feedback

Case Study: Global Financial Institution Transforms Access Management

A leading financial services organization with over 50,000 employees faced significant challenges with their access request process. Their legacy system required multiple approvals, took an average of 7 days to fulfill requests, and consumed thousands of IT support hours monthly.

After implementing an identity app store solution:

• Access request fulfillment time decreased from 7 days to under 4 hours
• Self-service rate increased from 15% to 87%
• Help desk tickets related to access decreased by 62%
• User satisfaction scores increased by 45 points
• Audit findings related to inappropriate access dropped by 78%

Comparing Identity App Store Solutions with Traditional IAM

While traditional IAM vendors like Okta, SailPoint, and Ping have robust identity governance capabilities, their user experience often remains focused on administrative interfaces rather than end-user empowerment.

Here’s how modern identity app stores compare to traditional IAM solutions:

Feature	Traditional IAM	Identity App Store
User Experience	Admin-centric	Consumer-grade
Self-Service	Limited	Comprehensive
Mobile Access	Often lacking	Native experience
AI Integration	Basic or none	Deeply integrated
Deployment Time	6-12 months	2-4 months
Flexibility	Rigid workflows	Adaptable processes
Time-to-Value	Extended	Rapid

Measuring the ROI of an Identity App Store

The business case for an identity app store is compelling when quantifying both hard and soft benefits:

Hard ROI Factors:

• Reduced administrative costs: 40-60% reduction in access management overhead
• Decreased help desk volume: 30-50% fewer access-related tickets
• Audit preparation time: 60-70% reduction in certification campaign effort
• Security incident reduction: 25-45% fewer access-related security events

Soft ROI Factors:

• Improved employee productivity through faster access provisioning
• Enhanced security posture through consistent policy enforcement
• Greater visibility into access patterns across the organization
• Increased user satisfaction with IT services

The Future of Identity App Stores

As we look ahead, identity app stores will continue to evolve in several key directions:

1. Zero Trust Integration

Future identity app stores will serve as the foundation for Zero Trust security frameworks, incorporating continuous authentication, just-in-time access provisioning, and granular authorization controls.

2. Cross-Organizational Collaboration

The next generation of identity app stores will facilitate secure collaboration across organizational boundaries, enabling partners, contractors, and customers to request and receive appropriate access through governed channels.

3. Autonomous Operations

AI capabilities will advance to enable autonomous identity operations where many access decisions are made automatically based on established patterns, with human oversight focused on exceptions and high-risk scenarios.

Conclusion

The identity app store represents the future of access management—combining security, compliance, and user experience in a unified platform that transforms how organizations approach digital identity. As application environments grow increasingly complex and security threats more sophisticated, the traditional approach to access requests becomes untenable.

Organizations that embrace the identity app store model gain significant competitive advantages: greater agility, enhanced security posture, improved user satisfaction, and reduced operational costs. The question is no longer whether to implement an identity app store, but how quickly you can deploy one to realize these benefits.

By partnering with innovative identity management providers like Avatier, organizations can accelerate their journey toward a modern, AI-enhanced identity experience that meets the demands of today’s digital enterprise while preparing for tomorrow’s challenges.

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