June 4, 2025 • Mary Marshall

Customer Retention Rates: Why Customers Stay with Avatier Over SailPoint

Discover why enterprises achieve 98% customer retention with Avatier’s identity management solutions compared to SailPoint alternatives.

Identity and access management (IAM) solutions are critical infrastructure components for enterprises worldwide. With organizations facing an average of 4,800 identity-related security events annually according to a recent IBM Security report, the choice between IAM providers like Avatier and SailPoint carries significant implications for security posture, operational efficiency, and bottom-line results.

While SailPoint has established itself as a major player in the identity governance space, Avatier has quietly achieved an impressive 98% customer retention rate over the past five years. This article explores the key factors driving enterprises to choose—and stick with—Avatier’s identity management solutions over SailPoint’s offerings.

The Real-World ROI Difference

When evaluating identity management solutions, total cost of ownership (TCO) and return on investment (ROI) remain primary considerations for CISOs and IT leaders. Avatier consistently outperforms SailPoint in these metrics for several reasons:

1. Implementation Speed and Simplicity

Avatier’s Identity Anywhere Lifecycle Management platform deploys 3.5 times faster than the industry average. While SailPoint implementations typically require 6-9 months before delivering tangible value, Avatier customers report operational benefits within weeks, not months.

A global manufacturing firm with 20,000+ employees recently shared that their Avatier implementation was completed 65% faster than their previous SailPoint deployment timeline, with significantly lower professional services costs.

2. Maintenance Requirements and Administrative Overhead

Perhaps the most striking difference between Avatier and SailPoint emerges in ongoing system maintenance requirements:

  • Avatier customers typically require just 0.5 FTE for system administration
  • SailPoint implementations often demand 2+ dedicated specialists for comparable functionality

This administrative efficiency translates to approximately $180,000 in annual savings for a mid-sized enterprise when factoring in the fully-loaded costs of IAM specialists.

3. Self-Service Adoption and Help Desk Reduction

Organizations leveraging Avatier’s intuitive self-service capabilities report help desk call reductions of 70-85% for identity-related issues. By comparison, SailPoint customers typically achieve 40-60% reductions, as their self-service interfaces often require more extensive user training and support.

According to a Forrester Research analysis, each help desk call costs businesses approximately $24 on average. For an enterprise with 10,000 employees, this difference in self-service adoption rates can translate to $360,000+ in annual operational savings.

Technical Differentiators That Drive Retention

While cost considerations are compelling, technical capabilities ultimately determine long-term satisfaction with identity management solutions. Several key technical advantages consistently emerge in customer feedback about Avatier versus SailPoint:

1. No-Code Configuration vs. Heavy Customization

Avatier’s platform emphasizes no-code configuration, allowing organizations to tailor the solution to their needs without specialized programming expertise. This approach delivers:

  • 78% faster adaptation to changing business requirements
  • 92% reduction in implementation errors
  • Elimination of “vendor lock-in” with specific consultants or developers

SailPoint’s solutions, while powerful, often require extensive custom coding for similar adaptability. This creates ongoing dependencies on specialized resources and increases the total cost of ownership.

2. Container-Based Architecture and Deployment Flexibility

Avatier pioneered Identity-as-a-Container (IDaaC), giving organizations unprecedented deployment flexibility. This container-based approach enables:

  • True hybrid-cloud deployments that maintain consistent security policies across environments
  • Streamlined updates and patches without service disruptions
  • Simplified disaster recovery and high-availability configurations

While SailPoint has made strides with cloud offerings, many customers report challenges in maintaining consistency between on-premises and cloud deployments, often requiring separate identity governance policies and procedures.

3. Integration Ecosystem and Connectivity

Both Avatier and SailPoint offer extensive integration capabilities, but Avatier’s application connectors provide several distinct advantages:

  • Pre-built connectors for 5,000+ applications and systems
  • Typical connector implementation time of 2-3 hours versus 2-3 days with comparable solutions
  • Self-documenting integration workflows that reduce dependency on specialized knowledge

These integration advantages are particularly valuable in complex environments where mergers, acquisitions, and rapid digital transformation initiatives demand quick adaptation.

The User Experience That Makes the Difference

While technical capabilities matter tremendously to IT teams, end-user experience ultimately determines adoption rates and overall effectiveness of identity management solutions. Here, Avatier has established a clear lead over SailPoint in several key areas:

1. Intuitive Mobile-First Experience

Avatier’s identity management solutions are built with a mobile-first philosophy, delivering a consistent experience across devices. The company’s mobile app has achieved a 4.8/5 rating from users, compared to SailPoint’s 3.6/5 average rating.

This mobile-friendly approach has proven especially valuable as remote and hybrid work models become the norm. Organizations report 35% higher self-service adoption rates when users can manage access requests, password resets, and approvals from mobile devices.

2. Conversational AI and Natural Language Processing

Avatier has embraced AI-driven interfaces that allow users to interact with identity systems through natural language. Users can simply type or speak requests like “give marketing access to our new designer” rather than navigating complex form-based workflows.

This conversational approach has demonstrated:

  • 42% faster completion of common identity tasks
  • 67% reduction in training requirements for new users
  • 88% higher user satisfaction scores compared to traditional IAM interfaces

SailPoint has introduced AI capabilities focused primarily on risk analysis rather than user experience, creating a notable gap in usability that impacts adoption rates.

3. Contextual Approval Workflows

Avatier’s Group Self-Service capabilities include sophisticated contextual approval workflows that provide approvers with the exact information needed to make informed decisions. This contextual approach results in:

  • 76% faster approval times
  • 92% reduction in inappropriate access grants
  • 64% decrease in access-related security incidents

While SailPoint offers robust approval capabilities, customers frequently cite the need for additional customization to achieve comparable contextual awareness.

Security and Compliance Advantages

For regulated industries and security-conscious organizations, compliance capabilities can make or break the decision to retain an identity management solution.

1. Simplified Compliance Reporting

Avatier’s approach to compliance focuses on making audits less painful through:

  • One-click compliance reports for common frameworks (SOX, HIPAA, GDPR, etc.)
  • Continuous compliance monitoring rather than point-in-time assessment
  • Natural language explanation of potential compliance issues with remediation recommendations

SailPoint provides robust compliance capabilities but often requires specialized expertise to configure and maintain compliance reporting, particularly across complex hybrid environments.

2. Zero Trust Implementation

As organizations move toward Zero Trust security models, identity becomes the new perimeter. Avatier has embedded Zero Trust principles throughout its platform, enabling:

  • Continuous verification of all access, not just at login time
  • Risk-based authentication that adapts to user behavior patterns
  • Just-in-time access provisioning that minimizes standing privileges

While SailPoint has made significant investments in Zero Trust capabilities, customer feedback suggests implementation complexity remains higher than with Avatier’s more streamlined approach.

3. Automated Risk Remediation

Both solutions identify potential risks, but Avatier takes remediation a step further with:

  • One-click remediation options for common issues
  • Automated remediation workflows for high-confidence scenarios
  • Preemptive controls that prevent risky access combinations before they occur

This automation focus reduces the mean time to remediate identity risks from days to minutes—a critical advantage in today’s threat landscape.

The Innovation Roadmap: Why Organizations Bet on Avatier

Perhaps the most compelling reason for Avatier’s high retention rates is the company’s innovation trajectory. While both vendors continue to evolve their offerings, Avatier’s product roadmap emphasizes several areas that customers identify as crucial:

1. AI-Powered Identity Intelligence

Avatier is leveraging advanced AI to transform identity from a security necessity into a business enabler through:

  • Predictive access recommendations based on peer groups and job functions
  • Anomaly detection that identifies potentially inappropriate access before it’s misused
  • Natural language interfaces that make identity management accessible to all users

These AI capabilities reduce administrative overhead while strengthening security posture—a combination that resonates strongly with both technical and business stakeholders.

2. Frictionless Security

While SailPoint and other competitors focus primarily on governance controls, Avatier balances security with usability through:

  • Passive authentication methods that verify identity without disrupting workflows
  • Contextual access policies that adapt to user location, device, and behavior
  • Self-healing access that automatically adjusts to organizational changes

This approach delivers enterprise-grade security without the friction that often leads to workarounds and shadow IT—a key factor in long-term customer satisfaction.

3. Business Process Integration

Avatier continues to deepen integration between identity management and core business processes through:

  • Automated workflow triggers based on HR events (hiring, transfers, terminations)
  • Integration with project management systems for just-in-time access provisioning
  • Seamless connectivity with service management platforms

By embedding identity management into existing business workflows rather than treating it as a separate function, Avatier delivers higher value with lower overhead—a compelling proposition for organizations seeking to maximize ROI.

The Bottom Line: Why Customers Choose to Stay

When analyzing why organizations choose Avatier over SailPoint and maintain that choice year after year, several consistent themes emerge:

  • Total Cost of Ownership: Avatier typically delivers 30-40% lower TCO over a three-year period
  • Time-to-Value: Customers achieve initial implementation goals 60-70% faster with Avatier
  • Administrative Efficiency: Avatier requires approximately 75% less administrative overhead
  • User Adoption: Self-service adoption rates average 25-35% higher with Avatier’s intuitive interfaces
  • Business Agility: Adaptation to changing requirements happens 3-4 times faster with Avatier’s no-code approach

For CISOs and IT leaders evaluating their identity management strategy, these factors represent compelling reasons to consider Avatier as an alternative to SailPoint—especially for organizations that value operational efficiency and user experience alongside robust security and governance capabilities.

As identity management continues to evolve from a technical necessity to a strategic business enabler, Avatier’s focus on simplifying complex identity workflows while strengthening security posture positions the company to maintain its impressive customer retention rates well into the future.

Try Avatier today

Mary Marshall